October 22, 2021, 9:30 – 10:30 AM CET



Do you know Smells Like Teen Spirit by Nirvana? It is one of the most popular
songs in the world. At the same time it’s also one of the most misquoted songs
of all time. Do you actually know what the song is about? How is it possible that
a song that we do not really know what it is about became so popular? Well,
that’s because it’s not about the content, but about the melody. The melody of
the song has much more impact than the content of the song. And that is not
only the case with music, scientists found this same is true for communication in
general. The way you deliver a message has 3 times more impact than the
content of that message. Research into this has shown which techniques
determine how charismatic you are seen by an audience. These 12 charisma
techniques turned out to be really strong. The have been shown to impact
worker performance and they can even predict who will become the next
president of America. The techniques have not only shown their impact in
pitching, but also in presentations and the
communication of change.

In this Keynote Michaël will discuss some surprising experiments that were done
that show the impact of delivery. The audience will get some clear tips and tricks
on how to improve their charismatic speaking skills. They will also get 12
evidence-based techniques that can be trained to influence your audience.

Register for the webinar here


Michaël Van Damme is an experimental psychologist. In context of his PhD
at Ghent University he studied and experimented on innovation and
creativity in teams. Michaël has a unique expertise on the science of
innovation in teams and organizations, group dynamics, charisma, humor
and behavioural change. Michaël is also an experienced Keynote speaker
throughout Europe (eg. TEDx, the London BA Conference Europe 2018,
Technopolis Science Comedy Night, …) and has years of experience in
improv & stand up comedy. He coaches a wide range of profiles in public
speaking: from scientists to TEDx speakers to CEO’s of major companies.
Michael also has often been invited as a Keynote speaker at corporate
events on innovation and charisma (e.g. KONE, BNP Paribas Fortis, Volvo